Design Thinking in marketing

Putting marketing back where it belongs: in the center of the customer experience.

Human, Brand, Value Proposition, Journey, Conversation, Costs and Revenue Streams are 7 “lenses” through which you can guide your business. Laurent Bouty, CMO, Academic Director at SolvayBusinessSchool, has build a whole model around that. You can read it here:

https://medium.com/@LBouty/design-thinking-in-marketing-f86cd6029632#.nvpuwcyjx

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